A gripping new high-adherence alliance

A gripping new high-adherence alliance

01.16.2017

When the finest engineers from two separate yet interlinked fields of expertise – in this case the automotive and watchmaking industries – share their vast knowledge, comprehensive know‑how, sophisticated research and innovative drive, the only ‘limits’ are the exclusive series and race‑tyre numbers. In 2017, the SIHH sees the big reveal of a spectacular new alliance between Roger Dubuis and another pioneer in technical and industrial innovations – a stunning embodiment of what can happen when visionary engineers meet incredible watchmakers.

Both Roger Dubuis and Pirelli have long since grasped the fact that exclusive service leaves a lasting imprint on hearts and minds – as well as on racing tracks and connoisseurs’ wrists. Based on shared values that include a focus on a proud tradition of world premieres, performance, differentiation and exclusive service, both offer a meaningful product offer and proud tradition of emblematic events that places technical knowledge and maximum pleasure at the service of an exclusive lifestyle.

Sole supplier of premium tyres to the world’s flagship motorsports competitions, Pirelli was founded in Milan (Italy) in 1872 and marks its 110th anniversary with the world of motorsport in 2017. Leading drivers to the ideal, differentiated solution for their “wheels”, the brand leverages its technical knowledge in a consistently avant-garde, innovative approach procuring maximum driving pleasure for a demanding clientele. Equally focused on world premières, Roger Dubuis devotes its skill in architectural and technical mechanics to delivering a wearer experience that extends far beyond the timepiece itself.

Perfect Fit timepieces

Against this background and setting the seal on the deal, the SIHH 2017 will see the launch of the first two exclusive references resulting from this alliance, featuring rubber inlays from certified Pirelli winning motorsport tyres having competed in real races – and adorned with legendary tread motifs reproducing the profile of a Pirelli CinturatoTM intermediate tyre.

The first of these, the eight-piece limited edition Excalibur Spider Pirelli – Double Flying Tourbillon is clearly built for life in the fast lane. Epitomising the perfect combo of ruggedness and reliability – this iconic timepiece comes with a two-day VIP program organised by Pirelli at a motorsport event.

As well as enjoying the key ‘Pirelli’ signature characteristics linking their high-octane timepiece with a landmark motorsports victory, lucky owners of the second in this remarkable duo, the 88-piece limited edition Excalibur Spider Pirelli – Automatic Skeleton, will enjoy the privilege of being invited to a range of high-end local Pirelli events.

The powerful connection with a specific emblematic event location is further symbolised the blue accents featured on these two dedicated ‘Pirelli’ timepieces, picked up in the strap stitching, as well as on the bezel, flange and outer rims framing the luminescent tips of the openworked hands.

Continuing this adventure to the next level, this unprecedented concept will be further extended in a second phase with two additional meaningful collector’s items – a truly “Perfect Fit”.

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