Roger Dubuis

Horloger Genevois

The visionaries' tale

The story of the Roger Dubuis manufacture is a dazzling one—indeed, a unique one in the world of haute horlogerie. While most venerable luxury watch brands are weighted by hundreds of years of history, Roger Dubuis’ sharp ascendancy began in much more recent history, in 1995. The manufacture began as a brilliant partnership between two horological rock stars—Carlos Dias, a visionary designer with a keen style sense, and Roger Dubuis, a master watchmaker.

This dynamic partnership quickly ignited the world of luxury watchmaking with a fine balance of traditional expertise and staggeringly bold avant-garde design. Roger Dubuis watches immediately made an extraordinary mark and took a place among the highest echelons of horology.  And now, less than two decades later, the Dubuis manufacture has produced an astounding number of movements and audaciously redefined creative watchmaking, proudly showcasing a Hallmark of Geneva on every piece produced.

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The Roger Dubuis Philosophy

Roger Dubuis is more than a watch manufacture; it is a powerhouse of creativity, where dizzying aesthetics combine with masterful craftsmanship and pure ingenuity at an unprecedented rate. The manufacture has pioneered an extraordinary process, conceiving, designing, manufacturing parts, and assembling every watch within the same facility. The result is complete continuity of the Roger Dubuis philosophy at every stage of production.

The brand adheres closely to its four founding principles: innovative design, cutting-edge style, absolute exclusivity, and high-end technical proficiency. These principles ground the manufacture’s charter:

  • Embark on a grand watchmaking project based on following a traditional professional culture and applying the most advanced technology
  • Design and produce modern precious objects according to the principles of fine watchmaking and expectations of demanding clients
  • Occupy an original, exclusive and avant-garde position in the selective circle of prestigious watchmaking
  • Fully associate time measurement with lifestyle in a spirit that is seductive, contemporary, audacious and inventive, yet at the same time highly individual
  • Become capable of professional independence of the widest possible scope while constantly raising the standard of excellence

The resulting collections are stunning, exuberant, and daring—unbridled creativity matching high expertise with modern style. The collections are instantly recognizable and share common design signatures, with over-sized cases, transparent backs, imposing crowns, stylized Roman numerals, triple strap lugs, and tourbillon carriages shaped like Celtic crosses. These marks herald fabulous mechanical objects that promise to defy the imagination and transform even experts’ expectations.

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