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January 17th, 2012

World of the Diva, Icon of chic and charm

For her, nothing is ever accidental or ordinary. The world of the Diva is perhaps best defined by thinking of her as a “muse”. Her entire personality expresses a specific point of view or vision. Her passionate nature, totally dedicated to cultivating elegance, and daring character, are an inexhaustible source of inspiration. The world of the Diva has inspired the new Velvet Collection, and beautifully embodies the mischievous femininity of the watches created by the Genevan watchmaker ROGER DUBUIS.



The subject of the new fantasy world imagined by ROGER DUBUIS, the Diva applies the philosophy of the Genevan watchmaker by seeking to encapsulate both the beautiful and also the hidden side of life, marked by all that is different. Her totally uncompromising character reflects a wish to express the most extravagant side of each of the models in the Velvet Collection for which she is the inspiration. The refined models of the new Velvet Collection mark the time with their character day by day and reveal an aesthetic rigour that is constantly stimulated by the desire to create something that is totally exceptional.

Over and above this wish to highlight all that is different, the Diva accurately reflects the women of today. These are women who never stop, are always seeking to turn each and every second into a precious moment and who are uncompromisingly demanding towards themselves. They who are passionate and hugely admired, and the objects they come to possess hold the keys to another world. Freed from all that is illusory, they are drawn towards the essential heart of things. For them, instinct is a second nature. Contemporary and seductive, they cultivate the art of the extravagant. In this they are totally faithful to the spirit of the Diva, and are free to go where others do not dare.

In the spirit of a truly refined style, the Diva re-creates the purest expression of all that is chic. Elegance is important, but glamour even more so: the models in the Velvet Collection are quick to earn pride of place on a woman’s wrist. Playing with graphic motifs on dials, distorting the shapes of cases, turning bracelet attachments into precious links: such things are not for them. Breaking with conformity, nevertheless they carry with them all the discipline of Fine Watchmaking, offering a unique combination of creative flair and technical expertise. The result is seen in watches that establish a permanent dialogue between virtuosity and poetry.

Daring takes on its full meaning with the creations by ROGER DUBUIS. With its Velvet Collection, the Genevan watchmaker takes one stop more on the road towards all that is different. What really counts is not to be like others, and to focus on the brand’s creative core, its famous codes of identity. There is enormous pleasure to be had in entering the universe of ROGER DUBUIS. That of discovering (or rediscovering) worlds that inspire the finest lines of watches to have ever been created. Creativity, personality, reliability, excellence, daring - this is where it all converges and emerges.

Faithful to the tradition of excellence that has made the House’s reputation, the watches in the Pulsion Collection comply with all the latest requirements of the “Poinçon de Genève”. This mark of quality, issued by the Canton of Geneva to a small number of watchmakers, represents an official guarantee that the watch and its functions operate correctly. It also certifies that the watch movement is made by hand, assembled and regulated in Geneva and that it complies with the strict requirements laid down for the watch manufacture. Roger Dubuis is the only watch Manufacture to produce 100% of its movements in accordance with the criteria of the “Poinçon de Genève”.