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January 15th, 2012, in SIHH2012

Four worlds for an extraordinary universe

ROGER DUBUIS has been at the forefront of the contemporary Fine Watchmaking scene since 1995. Its audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms. Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds: Player, Warrior, and two newcomers: Venturer and Diva. They will give the inspiration to embark upon this New Year of 2012.

More than just a traditional watch manufacture, ROGER DUBUIS is the reflection of a space spilling over with creative ideas. The Genevan watchmaker has taken its inspiration from four different and distinctive worlds from which it has created a universe in which exuberance takes pride of place and creativity reigns supreme. These four worlds feed the imagination of their designers and contribute to the construction of the brand’s image: Player, Warrior, and those who will be at the forefront of the stage in 2012, Venturer and Diva.

ROGER DUBUIS immerses itself in the atmosphere of each of these worlds in order to create exceptional watch models. The Monegasque Collection refers to the boldness and wit of the world of the Player. The Excalibur Collection is influenced by the strength, brilliance and discipline of the world of the Warrior. The limitations of ordinary life have no place in the world of the Venturer, or in the Pulsion watch models that evoke it. Finally, the world of the Diva is impregnated with elegance and beauty, just like the Velvet Collection that has been inspired by it.

With the clear desire to look to the future to create the watches of tomorrow today, ROGER DUBUIS challenges the senses day after day. Each of its four fantasy worlds occupies a clearly defined territory and helps to inspire the collections Excalibur, La Monegasque, Pulsion and Velvet, that will write new chapters in the history of watchmaking. The brand infuses them with the conventions that it holds dear: a case that clearly defines identity; reliability and expertise; boldness and total authenticity. With the touch of mystery and the unexpected that is a characteristic feature.