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December 13th, 2011, in Events

La Monégasque Collection grand launch in China

After the global launch in Monaco, the new ROGER DUBUIS collection, La Monégasque, finally had its grand launch event in Shanghai, China, on December 13th. 150 guests from all over China gathered for this glamour moment.

With the Jazz band performance, the gala dinner event was held in a luxurious ambiance. The evening was a recopy of Monte-Carlo which inspires the creation of La Monégasque collection. The main stage, casino area, and all the decorations for the event cost million RMB only to build the extravagant, refined environment that reflects the top positioning of Roger Dubuis.

A surprising "lucky key" event was held right after the grand launch event in Shanghai boutique: every guest invited for the night received a special Roger Dubuis Key, and only one out of these keys could open a tailor-made watch box which locked a La Monégasque Automatic Watch. The person who opened the watch box claimed the timepiece!