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December 01st, 2011, in News

ROGER DUBUIS opens flagship boutique at the Shoppes at Marina Bay sand

ROGER DUBUIS is pleased to announce the opening of its flagship boutique at The Shoppes at Marina Bay Sands. This standalone boutique marks the first retail collaboration with Sincere Fine Watches, since the beginning of their exclusive partnership in October 2011.

Standing at an impressive 112 square meters, the floor to ceiling glass doors open into the main viewing area of the boutique, wherein the audacious personality of ROGER DUBUIS is reflected unmistakably in the choice of colors and décor. Set against the backdrop of onxy pillars and plush red hues, accented by bronze finishing, the comprehensive range of watches on display appear to be floating inside the specially designed showcases, giving customers the impression that they are viewing works of art at a museum.

An entire wall of ebony shelves housing a thoughtful selection of books, a fine range of cigars, and a well-stocked assortment of whiskey accompanied by ornamental displays such as black and white photos, and a hand painted chess set – a teasing glimpse of a personified world of ROGER DUBUIS, forms the focal point of an intimate lounge area that anchors the shop.

“The design and concept of the ROGER DUBUIS boutique at Marina Bay Sands represents perfectly, the new identify of the brand. It is bold, modern, and completely luxurious – which I believe, customers have come to associate with ROGER DUBUIS,” says Mr. Goris Verburg, Managing Director, ROGER DUBUIS S.E.A.

“The christening of ROGER DUBUIS is another milestone for Sincere Fine Watches and we look forward to expanding the brand’s potential in Asia through our exclusive partnership. Bringing a new dimension in luxury offerings is part of our continuing mission to anchor experiential journeys into the world of haute horology,” adds Mr Stephan Ritzmann, Group Chief Executive Officer, Sincere Watch Limited.

The ROGER DUBUIS boutique is located at 2 Bayfront Avenue, #B2-241 The Shoppes at Marina Bay Sands.