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October 20th, 2011, in Events

ROGER DUBUIS and La Monégasque: Haute horlogerie meets glamour!

On Thursday 20th October, ROGER DUBUIS celebrated the new Monégasque collection in glamorous Monaco. More than 200 guests, who had travelled from all over the world for the occasion – among them artist Daphne Guinness, gallery owner Alexander Dellal and shoe designer Christian Louboutin – were keen to discover the collection that has become a glamorous fixture on the Rock. An exclusive evening where total chic reigned supreme.

For its stage début, ROGER DUBUIS could not conceive any better place than the one that had inspired the creation of his Monégasque collection, the cradle of glamour: Monte Carlo. The style of the sports convertibles, the rustle of silk evening dresses, the lapping of the Mediterranean waves, the elegance... a murmur, almost musical, that resonates with the movements, with Haute Horlogerie and the multiple operations of craftsmanship that bears the name of ROGER DUBUIS. So it was as if swept away into another age, mingling splendour, elegance and sparkle, that brought together nearly 200 guests on the Mediterranean rock. All the celebrities present, gathered specially from all four corners of the world, had the chance to discover the new line and celebrate in the stylish ambience of Monte Carlo. While the event was unique, the decor was in perfect harmony with the spirit of the collection. Different epochs and references came together in a timelessly festive celebration. A blend of Monaco magic and craftsmanship made in Switzerland.

The evening took place at the Hotel de Paris, classified as a historic monument since the end of the 19th century. Among the many celebrities present, Daphne, Alexander Dellal and Christian Louboutin graced the red carpet as they arrived. Received by Mr. Georges Kern, CEO of ROGER DUBUIS, the stars were invited to sample the pleasures of the terrace, decorated with gaming tables, for a cocktail party in keeping with the style of the top casinos. Afterwards, they gathered round a table laid with refinement beneath the gilded splendour of the Empire Room for a prestige dinner. The expression «European art of living» took on its full significance as the reception progressed, and to conclude the evening, the guests were regaled with a private concert by Mr. Curtis Stigers, organised exclusively for ROGER DUBUIS.

ROGER DUBUIS left a lasting impression on those present, who let themselves be carried away by the spell of the moment. During this unforgettable evening, the Genevan watchmaker once more demonstrated his creativity, modernity and ability to surprise. Pervaded with the ambience of those cosy salons wreathed in cigar smoke and hinting at the thrills of the gaming table, an artistic reflection of an epoch in search of the art of living, the Monégasque collection imposed its style at first glance. Through its personality, strength of character and perfectly controlled vigour, the collection asserts its charisma.

All the models in the collection are equipped with ROGER DUBUIS mechanical movements, as exemplified by the outstanding latest-generation, high-performance RD680 chronograph movement, which is precise, reliable and tough. After this fabulous launch, the line will shortly be available from the most celebrated retailers on the planet: specialist zones dedicated to conveying the fiery, ultra-creative, high-tech image of Roger Dubuis.