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July 02nd, 2012, in News

New Roger Dubuis Boutiques, Gateway to the Incredible World of Roger Dubuis

There are places that can be defined as true gateways. With this in mind, Roger Dubuis has conceived its new boutiques in the style of a jewellery box studded with invitations to discover the extraordinary world of the Geneva watchmaker. The exceptional style and presentation of the collections create surprises at every encounter. Inspired by the spirit of the Hong Kong based Heritage boutique, more boutiques are soon to follow. With style and audacity, Roger Dubuis continues to astound the universe of Luxury Watchmaking.

Hong Kong, Dubai, Singapore... The Roger Dubuis brand bridges these world-renowned cities. With only 160 retail locations around the world, the Geneva watchmaker is already adding a dozen exclusive boutiques to the most prestigious addresses. And the Geneva watchmaker will soon number nearly twenty boutiques. In these privileged retail spaces, Roger Dubuis invites one to discover its universe, its exceptional timepieces, and the brand’s expertise and pride in creating surprise. And conviction.

More than a signature, the Roger Dubuis brand reflects a lively creative flair. A world where exuberance is queen and creativity rules as master. From this perspective, the Geneva watchmaker inscribes its action, philosophy, realisations, and communication through four distinct and specific universes. Four universes, four collections — the Incredible Player for the Monégasque, the Incredible Warrior for the Excalibur line, the Incredible Venturer for the Pulsion model, and the Incredible Diva for the new women’s collection, Velvet—all featured together in the regularly updated boutiques.

The retail space becomes a convivial meeting place uniting Luxury Watchmaking and craftsmanship with the brand’s originality. The magical world of time, exuberance, and audacity is expressed through each interior.

The exclusive, welcoming furniture perfectly offsets the bold, technical perfection of Roger Dubuis’s creativity. The movements of Luxury Watchmaking — sometimes presented in oversized models — and the master craftsmanship at the manufacture are at the core of the interior design. These qualities join with the company’s bold creativity and technical excellence, distinguished notably by the Poinçon de Genève, a stamp of excellence born by every Roger Dubuis timepiece. Animated by video, the large display windows lend expression to the four universes that have inspired the manufacture and its creations.

The intimate and sophisticated environment outfitted with braided leather, bronze, and wood creates a quiet atmosphere favouring thought and relaxation. Lounges, libraries, and spaces devoted to cigars further enrich this unique experience in Luxury Watchmaking.

Modernity, purity, openness, comfort, sophistication - Roger Dubuis boutiques represent the image of both the company and its philosophy.

The spirit of the brand reveals itself in every detail. The ever-present square and the three colours (bronze, black, and red), some of the emblematic traits of each universe (games, sword, laser, feather), bear witness to the qualities that have always distinguished Roger Dubuis: a contemporary spirit, the ability to surpass itself, an original aesthetic, and the capacity to seduce.

Everywhere in the world, these privileged spaces represent the brand’s flamboyant universe.

For a complete list of all points of sale and Roger Dubuis boutiques, we invite you to visit our Boutiques section.