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October 01st, 2013, in News

Roger Dubuis opens new Boutique at Abu Dhabi's Sowwah Square

Discerning customers of the iconic line of fine Swiss timepieces crafted by master watchmaker Roger Dubuis, now have a stunning new location to access the brand’s select collections in the UAE capital.

Roger Dubuis’ exclusive Boutique in Abu Dhabi’s select Sowwah Square complex on Al Maryah Island comes in partnership with Al Manara International Jewellery, the capital’s leading retailer for world class watches and jewellery.

Roger Dubuis, who now have three Boutiques in the UAE, are further consolidating their presence in the region.

“The UAE and the Middle East is a market of immense significance for us. The large number of timepiece lovers in the region have been extremely receptive to our exclusive creations, which is why we have decided to further consolidate our presence here,” said Jean-Marc Pontroué, CEO of Roger Dubuis. “Our Boutique in Abu Dhabi is a further step in our overall expansion plans for the region.”

“Al Manara International Jewellery has been committed, since its inception in 1973, to introduce the world’s premium Swiss timepieces to the Abu Dhabi market. Roger Dubuis is a great addition to our brand portfolio. Every watch is an expression of the brand’s unique watchmaking know-how, which we are confident, our discerning Abu Dhabi clientele will appreciate,” said Wajdi Abdel Hadi, General Manager of Al Manara International Jewellery.

Roger Dubuis’ Boutique is an invitation to immerse into the four universes. The retail space is a warm and convivial place where extravagant luxury timepieces melt with a unique savoir-faire and traditional craftsmanship. The materials, the oversized models and the bold interiors are tribute to the unique expertise and the excellence of Roger Dubuis artistry. The warm interior offers a unique relaxation, with a lounge surrounded by a magnificent library, the whole into a contemporary universe made of bronze, black and red.

Roger Dubuis superbly-appointed new Boutique covers nearly 100 sq. m and showcases some of the brands most iconic models including the world-renowned Excalibur Double Flying Tourbillon being presented as a Boutique special collection. Manned by highly-trained sales professionals, the boutique presents an incredible window to the world of Roger Dubuis to timepiece lovers from the region. As with all other finely-crafted creations from Roger Dubuis, the Excalibur Double Flying Tourbillon carries the ‘Poinçon de Genève’ mark of watchmaking excellence.

For Roger Dubuis, the Poinçon de Genève is not an end in itself, but rather a starting point in its quest for excellence. That is undoubtedly why Roger Dubuis is the only watch manufacturer to stamp the Poinçon de Genève on its entire production, thereby imposing flawless discipline on itself right from the first development phases and all the way through to the last test performed on the timepiece – a vivid reflection of its relentless quest for global perfection.