| The Poinçon de Genève |
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THE POINÇON DE GENÈVE, Like the prestigious Poinçon de Genève itself, the Brand identity is based on immediately identifiable benchmark icons. The tireless pursuit of excellence prevailing at each decision-making stage has become the common denominator among all the members of personnel taking part in this Manufacture-based approach. Right from the time the company was founded fifteen years ago, the brand did indeed receive the Poinçon de Genève for all ROGER DUBUIS watches. Each new movement is submitted to the Geneva Watchmaking School for approval. |