Dare to be Rare
in Shanghai


Electrifying excitement takes on a whole new meaning as Roger Dubuis celebrates its Shanghai boutique from October 20th through 23rd and stages its first regional event in in the city’s iconic South Bund Docks area. An uber trendy location for an uber trendy occasion, as Roger Dubuis invites visitors on an incredible journey into a world of sensory stimulation ruled by five choices, five experiences, five dreams, five destinies and five dares.

Roger Dubuis stages a stunning “Dare to be Rare” event in Shanghai

“Close your eyes and let yourself go” is the mantra for this magical mystery tour entitled Dare to be Rare, as Roger Dubuis brings Geneva to Shanghai (literally) in an exciting atmosphere designed to present itself in a resolutely different light (again quite literally). Spectacularly creative use of different coloured neon lighting provides the backdrop to a sensational modern-art museum-like meander, drawing participants towards a “hole” reproducing the lightness of movement through a five-room trajectory in which skeleton technology, transparency and optical illusion reign supreme.

Demonstrating the unrivalled boldness and exclusivity of the brand that unashamedly dares to be rare in every “sense” of the term, the scene provides an exciting setting for the launch of its latest forays into the realm of boundless creativity and technical innovation embodied in its Excalibur Spider and Velvet Ribbon collections.

Stellar skeletons, divine divas

The event will see the launch of the latest iteration of Roger Dubuis’ iconic Excalibur: the Excalibur Spider Marina Blue Edition. This bold and fresh interpretation delivers Astral Skeleton complexity and functionality. arachnidan lightness and intricacy, along with Poinçon de Genève durability and performance. These standout technical qualities are matched by a unique contemporary aesthetic typified by the collection’s signature triple lugs and fluted bezel, energized by the vibrant touches of colour with blue DLC titanium accents and an ultra-cool white rubber strap.

Velvet Ribbon also shines in the spotlight in Shanghai with two elegant, timeless creations that perfectly embody the ongoing Roger Dubuis challenge: “Dare to be Rare”. These refined tributes to sophisticated femininity showcase an impressive range of Haute Joaillerie and Haute Horlogerie skills. Not content with adorning the delicate wrists of sophisticated divas, Roger Dubuis also graces their necklines with a ravishing pearl sautoir necklace.

Buckle your seatbelts

Stand by for an emotionally engaging journey into the innovation-driven, daring mindset for which Roger Dubuis is renowned – through an exciting alternative-reality interlude highlighting the rarity of the limited series and rare experiences that so characterize the brand.

Entirely in tune with the spirit of speed, power, sleek designs and technical innovation, privileged participants will also be treated to a mind-blowing finale to the end of the 2016 FFF season of which Roger Dubuis is the primary sponsor. Part of an elite group of guests, a number of lucky Roger Dubuis clients will be invited to immerse themselves in a sensory experience of another kind with the pungent aroma of rubber and diesel and dare Formula 1 racing first hand in the Roger Dubuis branded car.

Do YOU Dare?

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