Opening of Geneva boutique


Located on Geneva’s historic Place de la Fusterie, this exciting new gateway to the Geneva watchmaker’s Incredible World replaces the former boutique on the Rue du Rhône.

Welcome to the new Roger Dubuis Geneva flagship boutique.

Aside from being an integral part of Geneva’s luxury shopping district, the Place de la Fusterie holds a special place in the heart of company founder and ‘soulmaker’ Mr Roger Dubuis himself, for it was in the vicinity of this new location that the founder of the Manufacture began his career as a watchmaker-restorer. When Mr Roger Dubuis describes his profession, one cannot help but be fascinated by his deep-felt commitment and his love of horology in its authentic and traditional sense. Whether in restoring complicated timepieces in the Galerie d’Horlogerie Ancienne (later renamed Antiquorum), devoting his considerable expertise to ébauches (movement blanks in the Grand Complication department of a great Geneva-based Maison), or founding the Groupement Genevois des Cabinotiers, Mr Roger Dubuis has unceasingly dedicated himself to serving as the custodian of watchmaking professions.

Roger Dubuis has conceived all its new boutiques to reflect the design of a jewellery box and the new location on the Place de la Fusterie becomes one of only 23 exclusive boutiques in this style, all established at the most prestigious addresses. Luxury Watchmaking meets craftsmanship in these magical places staging a world of time, exuberance, and audacity. The ever-present square (visible in the geometry of the inlaid floor made of precious woods of the Geneva boutique) and three iconic colours (bronze, black, and red), along with the emblematic traits of each well-defined Roger Dubuis worlds – Excalibur, Hommage Velvet, Pulsion and La Monégasque – bear witness to the qualities that have always distinguished Roger Dubuis: a flamboyant contemporary spirit expressed through an original aesthetic demonstrating a consistent capacity to surprise and appeal. Exclusive, welcoming furniture perfectly offsets the bold, technical perfection of the brand’s signature creativity. The intimate, sophisticated environment subtly associating braided leather, bronze, and wood creates a quiet atmosphere favouring thought and relaxation.

In Geneva, as in all Roger Dubuis boutiques, a lounge and library further enrich this unique Luxury Watchmaking experience designed for true connoisseurs. Moreover, as Roger Dubuis CEO Jean-Marc Pontroué points out, “this new Roger Dubuis flagship boutique lies just 15 minutes from the Manufacture Roger Dubuis itself, thus facilitating visits which can be arranged on request. This brings within easy reach a chance to discover the extraordinary artisans and cutting-edge machinery that enable us to master the whole range of timepiece complications in-house, including the double flying tourbillon, as well as contemporary skeleton movements which have opened up a new avenue for this pioneer of architectural and technical mechanics.” And that is what makes all the difference so masterfully reflected in the unique style and character of the brand’s boutiques around the globe – of which the latest iteration provides a stunning example. Like its counterparts, the Geneva boutique is strongly focused on providing an optimal client experience that includes maintenance and repairs as well as an exclusive concierge service epitomised in the Rarities concept.

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