As part of its exciting international expansion, Roger Dubuis opened its first boutique in the U.S. on November 2nd 2015. Following hot on the heels of the recent opening of a spectacular new flagship boutique on the brand’s home territory on Geneva’s historic Place de la Fusterie, the New York boutique perfectly captures the bold, conquering spirit of the Manufacture and is entirely in sync with the inimitable atmosphere pervading the Big Apple.
Roger Dubuis opens its first U.S. Boutique
The unique space, strategically located at 545 Madison Avenue in mid-town Manhattan, once again reiterates the distinctive jewellery box design of all its new boutiques in this style, all established at the most prestigious addresses around the world. Luxury Watchmaking meets craftsmanship in these magical places staging a world of time, exuberance, and audacity.
The ever-present square (visible in the geometry of the inlaid floor made of precious woods of the New York Boutique), three iconic colours (bronze, black, and red), along with the emblematic traits of each well-defined Roger Dubuis worlds – Excalibur, Hommage, and Velvet – bear witness to the qualities that have always distinguished Roger Dubuis: a contemporary spirit expressed through an original aesthetic demonstrating a consistent capacity to surprise and appeal.
Welcoming furniture perfectly offsets the bold, technical perfection of the brand’s signature creativity. The intimate, sophisticated environment subtly associating braided leather, bronze, and wood creates a quiet atmosphere favouring thought and relaxation.
Roger Dubuis Boutique, New York
545 Madison Avenue
New York, NY 10019
Tel +1 212 651 3773
Sunday – Closed