From October 23 to 25, Roger Dubuis organized an adrenaline filled experience for its best wholesale partners and their best end‑clients from North America, Mexico and Latin America in Palm Springs to celebrate the high‑powered partnership with Lamborghini Squadra Corse! The start of a new run for two brands sharing the same values of breathtaking technology and daring customer experiences.
Hosted by Roger Dubuis CEO Jean-Marc PONTROUE, the highlight of the event was a fun and memorable Lamborghini Esperienza driving experience at The Thermal Club. Set among the idyllic Santa Rosa Mountains, the Thermal Club is home to 4.5 miles of private track. A members-only, car-enthusiast playground for the most passionate collectors, drivers, and thrill-seekers in the world.
Our guest had the opportunity to be amongst the first to drive the new Lamborghini Huracán Performante on a race track, not to mention the Aventador S.The best of Italian aesthetic flair and performance faced the ultimate in Swiss precision and mechanical instruments as guests were introduced to the Excalibur Aventador S - the first horological expression of the high-speed partnership, channeling unreasonable sensations and exceptional power.Other activities on the track included a ‘Pit Stop’ for watches where a Roger Dubuis watchmaker was happy to have a look at any watch and do a quick check, VR experience and Lamborghini simulator.
On the first evening, we surprised our guests with a very memorable and unique welcome dinner set up in the middle of the desert, complete with 4x4s for ‘desert safaris’ and a live band. The event was completed with an elegant poolside dinner at the quintessential Palm Springs resort, La Quinta Resort & club.
Excalibur SpiderExcalibur Aventador S