Each June, The Run To sets out on a route drawn for the pleasure of driving. The 2026 edition left Lisbon in the first days of the month and crossed the Iberian peninsula in a week: the white villages of Andalusia, Ronda perched above its gorge, Granada and the Alhambra, then the Mediterranean at Marbella before the final flight to Monaco, in time for the Grand Prix weekend. Roger Dubuis has acccompanied this journey for more than a decade. The reasons are simple. Both share a taste for mechanics built with care, for roads chosen over destinations, and for the company of those who understand the difference.
For more than a decade
A chronograph and a grand tourer answer the same brief: precision that can be felt, engineering that rewards a closer look, and a certain idea of pleasure. This is what brought the Maison and The Run To together more than ten years ago, and what keeps the partnership on the road. Along the way, the timepieces live as they were intended: worn at the wheel through mountain passes, glanced at over long dinners, compared trackside in Monaco. Fourteen years after its first departure, The Run To still draws each route by hand, favouring the road less travelled. The Maison is glad to be among the few who ride along.
